Overview of Project: Working with a non-profit organization to create a social campaign informing the viewers about opioid abuse.
The objective of the day: Create ideas of possible names that the campaign can create value to the campaign. Including a slogan that will make it memorable.
Success:
The name of the awareness program was debated between "Above" and "Beyond" both seeking to inform and bring a higher form of knowledge on the subject. The winner was "Above", the definition means a higher place.
The final slogan was "Be informed, rise above"
The objective of the day: Create ideas of possible names that the campaign can create value to the campaign. Including a slogan that will make it memorable.
Success:
The name of the awareness program was debated between "Above" and "Beyond" both seeking to inform and bring a higher form of knowledge on the subject. The winner was "Above", the definition means a higher place.
The final slogan was "Be informed, rise above"
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